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Companies are constantly seeking innovative ways to promote their brand and grab the attention of potential customers. One effective marketing strategy that has gained significant popularity is vehicle advertising with fleet wraps. Fleet vehicle wrapping turns ordinary company vehicles into moving billboards, showcasing eye-catching graphics and messages. This article will walk you through the process of getting your entire fleet wrapped, from start to finish, ensuring that you have all the information you need to make an informed decision. 

Vehicle Wrap design for a business

The Process of Getting a Company Vehicle Wrapped 

When it comes to getting a company vehicle wrapped, there are several key steps involved. Let’s take a closer look at each of these steps in detail: 

Researching and Choosing a Reliable Vehicle Wrap Provider 

Before embarking on the journey of getting your company vehicle wrapped, it is crucial to do thorough research and find a reputable and experienced vehicle wrap design team and installation company. Look for companies with a strong track record, positive customer reviews, and a portfolio that showcases their previous work. Additionally, consider their expertise in designing, printing, and installing commercial vehicle wraps. 

Consultation and Design Phase 

During the consultation and design process of getting a company vehicle wrapped, you will work closely with the design team to bring your vision to life. This collaborative process is crucial in creating a custom vehicle wrap design that effectively communicates your brand and captures attention on the road. 

Understanding Your Brand Identity 

The design team will begin by gaining a deep understanding of your brand identity. They will delve into your brand’s personality, values, target audience, and overall messaging. This information will help them create a vehicle wrap design that aligns perfectly with your brand’s image and goals. 

Translating Your Vision Into Design 

Next, the design team will listen attentively to your ideas, preferences, and specific requirements. They will take into account any existing brand elements, such as logos, color schemes, and fonts, to maintain consistency across all marketing channels. The

goal is to translate your vision into a visually stunning design that not only grabs attention but also resonates with your target audience. 

Concept Creation and Feedback Loop 

Based on the information gathered, the design team will begin the concept creation process. They will present you with different design options, each showcasing a unique layout, color palette, and graphic elements. This stage often involves a feedback loop, where you can provide input and suggest revisions to further refine the design. The design team will take your feedback seriously and work closely with you to ensure complete satisfaction. 

Mockups and Visualization 

To help you visualize how the final vehicle wrap will look on your company vehicle, the design team will create mockups. These mockups provide a realistic representation of the design on your specific vehicle model, giving you a clearer idea of the overall impact. This step allows for further adjustments and fine-tuning, ensuring that every detail is considered before moving forward. 

Finalizing The Design 

Once the design has been refined and all changes have been incorporated, it is time to finalize the design. The graphic design team will prepare the design files in the appropriate format for printing. At this stage, you will have the opportunity to review the final design and give your approval before proceeding to the production phase. 

Material Selection 

Choosing the right vinyl film material for your vehicle wrap is crucial to ensure its longevity and visual appeal. The material used will determine the overall durability, vibrancy of colors, and how well it withstands environmental factors. When discussing material selection with your vehicle wrap provider, consider the following factors: 

Durability and Longevity 

One of the primary considerations when selecting a material for your vinyl wrapping is its durability. The material should be able to withstand the rigors of everyday use, including exposure to sunlight, rain, wind, and temperature variations. High-quality vinyl from 3M, Avery Dennison or Orafol are popular choices for vehicle wraps due to its durability and resistance to fading, cracking, and peeling. 

Finish and Texture 

Vinyl graphics come in various finishes and textures, allowing you to achieve the desired visual effect. Common finishes include gloss, matte, metallic, or textured. Each finish has its unique appeal and can create different impressions. For instance, a gloss finish provides a vibrant and shiny appearance, while a matte finish offers a more subdued and elegant look. 

Conformability and Stretch

The material’s conformability and ability to stretch are crucial for a seamless installation on curved surfaces, edges, and contours of the vehicle. A high-quality vinyl with good stretchability allows the wrap to adhere smoothly to the vehicle’s curves, ensuring a professional and flawless finish. This factor is particularly important if your vehicle has complex shapes or intricate design elements. 

Maintenance and Cleaning 

Consider the ease of maintenance and cleaning when selecting a material for your vehicle wrap. A material that is easy to clean and resistant to stains and dirt buildup will help maintain the appearance of your vehicle graphics over time. Additionally, inquire about the recommended cleaning products and techniques to ensure that you can keep your vehicle wrap looking its best without causing any damage. 

Budget Considerations 

While quality should be a priority, it is essential to consider your budget when selecting a material for your fleet graphics. Discuss your budget with your vehicle wrap provider, and they can recommend material options that balance quality and cost-effectiveness. Remember that investing in a high-quality material can result in a longer-lasting and visually appealing vehicle wrap, offering better value in the long run. 

Printing and Production 

Once the vehicle wrap design has been finalized, it’s time to move on to the printing and production phase. This step is where the design comes to life on high-quality vinyl sheets. Consider the following aspects during the printing and production process: 

Digital Printing Technology 

Vehicle wraps are typically created using advanced digital printing technology. This technology ensures precise color reproduction, sharp details, and vibrant graphics. The design file is digitally transferred to large format printers, which use specialized inks to produce high-resolution prints. The use of digital printing technology ensures that your vehicle wrap design looks crisp and professional. 

Vinyl Material Selection 

During the printing and production phase, the chosen vinyl material is fed into the printer for the design to be printed. The material selection is crucial as it directly affects the durability, color vibrancy, and overall quality of the vehicle wrap. High-quality vinyl with excellent adhesion properties and resistance to UV rays and outdoor elements is typically used for optimal results. 

Lamination For Protection 

After the design is printed onto the vinyl, a protective lamination layer is applied. The lamination process involves covering the printed vinyl with a clear protective film. This film acts as a barrier against UV rays, scratches, abrasions, and fading. It enhances the longevity of the vehicle wrap by providing added protection and preserving the colors and quality of the design over time. 

Quality Control and Inspection

Before the vehicle wrap is ready for installation, it undergoes a thorough quality control and inspection process. This ensures that the printing is of the highest standard and that there are no flaws, such as color inconsistencies or misprints. The vehicle wrap is carefully examined for any imperfections to guarantee that it meets the required quality standards. 

Trimming and Preparation 

During the production phase, the printed vinyl sheets are trimmed and prepared according to the specific measurements and requirements of your vehicle. This process involves cutting the vinyl to fit each section of the vehicle precisely. The edges and corners are meticulously trimmed to ensure a seamless installation and a professional appearance. 

Preparation and Cleaning 

Before the vehicle wrap installation begins, it is crucial to ensure that the vehicle is properly prepared and cleaned. This step is essential to create a smooth and clean surface for the wrap to adhere to. Consider the following aspects during the preparation and cleaning phase: 

Thorough Cleaning 

The vehicle must undergo a thorough cleaning to remove any dirt, dust, grime, or debris that may affect the adhesion of the vehicle wrap. A gentle car wash soap or a specialized vehicle wrap cleaning solution should be used to clean the surface. Pay close attention to areas that are prone to dirt buildups, such as wheel wells, door jambs, and crevices. 

Wax and Polish Removal 

In addition to cleaning, it is important to remove any existing wax, polish, or other substances that may interfere with the adhesion of the vehicle wrap. These substances can create a barrier between the vehicle’s surface and the vinyl wrap, compromising the installation. A wax and polish remover specifically designed for vehicle surfaces can be used to ensure a clean and adhesive-ready surface. 

Surface Inspection and Repair 

Before the vehicle wrap installation, a careful inspection of the vehicle’s surface should be conducted. This inspection helps identify any existing damage, imperfections, or areas that may require repair. Any dents, scratches, or chips should be addressed before proceeding with the wrap installation to ensure a smooth and flawless end result. 

Surface Preparation 

To optimize the adhesion of the vehicle wrap, the surface needs to be properly prepared. This involves using a surface cleaner or alcohol-based solution to remove any residual cleaning agents, fingerprints, or oils. The goal is to create a clean and dry surface that allows the vinyl wrap to adhere securely and maintain its longevity. 

Disassembling and Masking 

In some cases, certain vehicle components may need to be temporarily disassembled or masked off during the wrap installation process. This includes items such as emblems, door handles, mirrors, or trim pieces. Disassembling and masking these components ensure that the wrap can be applied seamlessly without any hindrances or unnecessary overlaps. 

Installation Process 

The installation process is where the vehicle wrap design comes to life as it is applied to the surface of your company vehicle. This phase requires skill, precision, and attention to detail to ensure a flawless and professional installation. Consider the following aspects during the vehicle wrap installation process: 

Surface Preparation 

Before the installation begins, the vehicle’s surface is thoroughly cleaned and prepared, as discussed in the previous section. This step ensures that the surface is free from any dirt, debris, or contaminants that may interfere with the adhesion of the vinyl wrap. A clean and dry surface provides the best foundation for a successful installation. 

Positioning and Alignment 

The vehicle wrap installer starts by carefully positioning and aligning the vinyl sheets onto the vehicle’s surface. This step requires precision to ensure that the design elements align correctly and follow the contours of the vehicle. The installer uses specialized techniques and tools to achieve precise placement, ensuring a seamless and visually appealing result. 

Adhesion and Wrapping 

Once the positioning and alignment are confirmed, the installer begins the adhesion process. The vinyl sheets are gradually applied to the vehicle’s surface, starting from one section and working their way across. The installer uses heat guns and squeegees to ensure proper adhesion and to remove any air bubbles or wrinkles. This process requires skill and experience to achieve a smooth and uniform appearance. 

Trimming and Finishing 

After the vinyl sheets are applied to the vehicle, the installer carefully trims any excess material using precision cutting tools. This step ensures that the wrap fits perfectly, and the edges are clean and seamless. The installer pays close attention to details, such as around door handles, windows, and other vehicle features, to achieve a professional and polished finish. 

Post-Installation Inspection 

Once the installation is complete, a thorough inspection is conducted to ensure that the vehicle wrap is applied flawlessly. The installer examines the wrapping for any imperfections, such as air bubbles, creases, or areas that may require additional attention. Any necessary touch-ups or corrections are made to ensure the highest quality result. 

Curing and Finalization

After the installation, the vehicle wrap needs time to cure and adhere fully to the vehicle’s surface. The curing process allows the vinyl to settle and bond securely. The installer provides guidance on the recommended curing time before the vehicle is ready for regular use. This step is crucial for the long-term durability and lifespan of the vehicle wrap. 

Maintenance and Care 

Proper maintenance and care are essential to keep your company vehicle wrapping looking its best and maximizing its lifespan. By following a few simple guidelines, you can ensure that your vehicle wrap remains vibrant and eye-catching. Consider the following tips for maintaining and caring for your vehicle wrap: 

Regular Washing 

Regular washing is crucial to keep your vehicle wrap clean and free from dirt, grime, and pollutants. Use a gentle car wash soap or a specialized vehicle wrap cleaning solution, along with a soft sponge or cloth, to wash the wrap surface. Avoid using abrasive materials or harsh chemicals that could damage the wrap or its protective layer. 

Hand Drying 

After washing,  hand drying the vehicle wrap is recommended to prevent water spots and streaks. Use a clean microfiber cloth to gently dry the wrap surface. Avoid using abrasive materials or rubbing the wrap forcefully, as this could cause damage or affect the appearance of the wrap. 

Avoid High-Pressure Washing 

While it is important to wash your vehicle wrap regularly, avoid using high-pressure washers or automatic car washes with brushes. These methods can put excessive pressure on the wrap, leading to peeling, lifting, or damage. Opt for hand washing or touchless car washes to ensure the safety and longevity of your vehicle wrap. 

Avoid Scratches and Abrasions 

Be mindful of sharp objects or rough surfaces that could scratch or abrade the vehicle wrap. Avoid parking too close to bushes, tree branches, or areas with potential for contact. Additionally, use caution when loading and unloading items on or near the wrapped vehicle to prevent accidental damage. 

Avoid Waxing and Polishing 

Unlike traditional paint, vehicle wraps do not require waxing or polishing. In fact, applying wax or polish to a vehicle wrap can cause discoloration, streaks, or a dull appearance unlike paint. It is best to consult with your vehicle wrap provider for recommended cleaning products and techniques that are safe for the vinyl’s surface. 

Protection From Extreme Conditions 

If possible, park your company vehicle in a shaded area or a covered parking spot to protect the vinyl vehicle wraps from prolonged exposure to direct sunlight. UV rays can fade the colors and weaken the adhesive over time. Additionally, avoid exposing the vehicle wrap to extreme temperature variations or harsh weather conditions whenever possible. 

Repairing Damages 

In the event of any damage or accidents that affect the vehicle wrap, it is essential to address the issue promptly. Small tears, scratches, or punctures should be repaired by a professional vehicle wrap installer to prevent further damage and ensure a seamless repair. 

Vehicle wrap for a truck

FAQs about Getting a Company Vehicle Wrapped 

  1. Q: How long does it take to get a company vehicle wrapped? A: The time required for the entire process depends on factors like the complexity of the design, the size of the vehicle, and the workload of the vehicle wrap provider. On average, it can take anywhere from a few days to a couple of weeks. 
  2. Q: Can I remove the vehicle wrap later? A: Yes, vehicle wraps can be safely removed without causing any damage to the underlying paintwork. However, it is recommended to have a professional handle the removal process to ensure its smooth execution. 
  3. Q: Will the vehicle wrap damage the original paint? A: No, vehicle wraps are designed to protect the original paintwork. In fact, they act as a protective layer and help maintain the resale value of the vehicle. 
  4. Q: Can I wash my vehicle after it’s been wrapped? A: Yes, you can wash your vehicle as usual after it has been wrapped. However, it is recommended to avoid high-pressure washing and abrasive cleaning materials to prolong the lifespan of the wraps. 
  5. Q: Can I wrap only a part of my vehicle? A: Yes, vinyl vehicle wraps also can be partial wraps. Partial wraps are an option with lower cost. You can choose to wrap specific sections of your vehicle, such as the doors, hood, or windows, based on your marketing goals and budget. 
  6. Q: How long will a vehicle wrap last? A: The lifespan of a vehicle wrap depends on various factors, including the quality of materials used, exposure to harsh weather conditions, and regular maintenance. With proper care, a well-installed vehicle wrap can last up to 5 years or more. 


Getting a company vehicle wrapped can be a game-changer for your marketing efforts. It offers a cost-effective marketing tool and attention-grabbing way to promote your brand while on the move. By following the steps outlined in this article, from researching a reliable provider to the installation process, you can ensure a successful vehicle wrap campaign. Remember, well-designed and professionally installed vinyl graphics for your fleet of vehicles can make a lasting impression on potential customers, boost your business visibility and your marketing message. 

If you are ready to learn more or how to obtain a custom vehicle wrap and turn your vehicle fleet into mobile advertising, we would love to talk to you. Contact us online or call 970-668-5232 to book a meeting.

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